Ultimate Sport Show Grand Rapids 2026: A Must-Visit Event for Outdoor Enthusiasts

If you love fishing, hunting, boating, or spending time outdoors, the Ultimate Sport Show Grand Rapids is one of West Michigan’s biggest annual events you won’t want to miss. Returning March 12–15, 2026, this long-running tradition brings together outdoor enthusiasts, and industry experts, for four days of hands-on experiences, gear shopping, and expert seminars.

Held at DeVos Place Convention Center in downtown Grand Rapids, the show features hundreds of exhibitors, interactive attractions, and plenty of inspiration for your next outdoor adventure.

Event Dates and Hours

The 2026 show runs for four days in March with activities throughout the day:

• Thursday, March 12: 1:00 PM – 8:00 PM
  
  
• Friday, March 13: 12:00 PM – 8:00 PM
  
  
• Saturday, March 14: 10:00 AM – 8:00 PM
  
  
• Sunday, March 15: 10:00 AM – 5:00 PM
  
  

Admission details and online tickets purchase can be found here:  Ultimate Sport Show Grand Rapids

What You’ll Find at the Ultimate Sport Show

Now in its 81st year, the Ultimate Sport Show has become Michigan’s premier event for anglers, hunters, and outdoor recreation enthusiasts.

1. Hundreds of Exhibitors

With more than 300 exhibitors, attendees can browse the latest fishing gear, boats, outdoor equipment, travel destinations, and guided hunting and fishing trips. It’s also a great place to meet outfitters and lodge owners to start planning your next adventure.

2. Outdoor Seminars and Expert Advice

The show hosts nearly 100 seminars across five stages, where experienced anglers and outdoor experts share tips on fishing techniques, hunting strategies, and gear recommendations.

Whether you're a beginner or a seasoned outdoorsman, these sessions offer valuable insights for the upcoming season.

3. Interactive Attractions

The Ultimate Sport Show isn’t just about shopping—it’s an interactive experience. Popular attractions include:

• Lake Ultimate: a massive 110,000-gallon indoor lake used for demonstrations and seminars
  
  
• The Hawg Trough: a live fishing demonstration tank
  
  
• Trout Pond: perfect for kids to try their hand at fishing
  
  
• Woodcarving demonstrations
  
  
• Rock climbing wall and outdoor-themed activities for families
  
  

These interactive displays make the event fun for visitors of all ages.

Why the Ultimate Sport Show Is a West Michigan Favorite

For decades, the Ultimate Sport Show has kicked off the spring outdoor season in West Michigan. It’s the perfect place to:

• Discover the newest fishing and hunting gear
  
  
• Book trips and outdoor experiences
  
  
• Learn from industry experts
  
  
• Connect with the regional outdoor community

Whether you’re preparing for a fishing trip on Lake Michigan or planning your next hunting adventure, the show is packed with ideas and inspiration.